February 24, 2004

Excellerate launches unique performance psychology services to develop high performing businesses

A professional sportswoman and a leading business coach have joined forces to create Excellerate - a performance psychology consultancy based on real sporting, academic and business credibility. Excellerate helps clients to develop a high performance mindset that leads to consistently improved business results.

Jenny Tranfield, women's international professional squash player and Doctor of sport psychology and Peter Freeth, leading business coach and author, have joined forces to create a unique business coaching and consultancy service. This new service, known as Excellerate, takes the psychology of high performance in sport and combines it with the most advanced, practical applications of business and executive coaching.

Businesses today are under greater pressure to perform consistently well. Traditional training simply fails to deliver the return on investment that today's economy demands and so many businesses have turned to executive and business coaching as a way to develop people more effectively. Performance psychology takes this a step further, creating a high performance mindset that is shared across a team or business. The principles of sport coaching have always had strong connections with business coaching, but real business credibility has often been missing from its practical delivery.

Peter Freeth said "there are a number of organisations that try to offer sport psychology to businesses, what has been missing until now has been the credible experience of business coaching and the real depth of knowledge of performance psychology. Excellerate offers something new and unique - real experience backed by real expertise."

Excellerate is built on extensive business coaching experience and creates a way for businesses to access the power of performance psychology in a professional and practical way.

Jenny Tranfield is a world ranked professional squash player and also a Doctor of sport psychology. Her combination of real academic credibility and experience in a high pressure, professional sport environment is absolutely unique.

Jenny sums up Excellerate's unique service by saying "Other consultancies have taken on retired sports players who lack business credibility, or have tried to apply the principles of sport coaching in business without real business experience to build on. That's what makes Excellerate so unique. Excellerate has the expertise, the experience and the personality to make a real and immediate difference to any business."

www.excellerate.org
www.ciauk.com
www.jennytranfield.com

Contact Peter Freeth for more information

0870 1620802
+44 870 1620802

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