"Peter provides a highly polished mirror through which one sees a deeper, calmer and more confident self - and then provides the keys to help unlock this potential. A great coach - particularly for those operating at a high level." Michael Roberts, MD Scott Roberts & Associates

Hi - I'm Peter Freeth and I am a leading business coach, author and founder of Communications In Action.

I work with business owners, entrepreneurs, professionals, senior managers, MDs and CEOs to help them develop and grow in the way they want to. It's easy to think that, when someone is successful, or when they reach the top of their profession, that they've made it and must have everything they want. Often, I find that successful leaders have just as many personal goals and aspirations as anyone else, yet they can often be held back by the demands of running the business they have created.

What I can give you is the freedom, space, time and support to explore your goals and to develop yourself in a way that complements the experience and expertise you already have.

I'm an Innovator, according to the BBC. "Innovators are good at spotting opportunities and recognising potential in people."

"I enjoy when we get together; I always leave feeling refreshed and energised and ready to take on anything the world throws at me." Clay Lowe, MD Personal Growth Adventures

With senior managers in organisations, I help them to develop the skills they need to step up to a new level of performance. I often find myself helping senior managers effectively handle issues such as:

- Adapting to a new culture in order to combine their own unique style with an organisation's expectations

- Making tough decision, especially where people and resources are concerned

- Creating a powerful leadership presence that enables them to achieve their goals through key relationships

- Forming strategic plans that encompass business goals and their own personal values and needs

With entrepreneurs, I help them develop the passion and motivation they need to really explore their ideas. I'm a catalyst, helping entrepreneurs and business owners to develop their business plans in a supportive, challenging and optimistic way. There are enough people ready to pour cold water on your ideas, dismiss your plans and put doubts into your mind. I help you to explore your plans fully and objectively so that you can make a balanced decision based not only on what might go wrong but also on what can go right. A decision based not on your fears but on your dreams.

Whether my clients are running their own businesses or working within a larger organisation, I find that they all share an entrepreneurial spirit to some extent - wanting to explore, to find out what is possible, to inspire, to create a team or business that is greater than the sum of its parts and to develop, personally, as part of that journey.

My job is to help you explore the whole idea, the whole concept, the whole future. We would not have electricity, computers or men on the moon if no-one had been there to ask "what if?" Isn't that more exciting than listening to the doubts and fears? We only regret the things we haven't done, so I believe it's always better to hear "what if?" than "if only..."

My clients tell me that they don't have an easy job. They have no-one to talk to who understands their personal and business issues, yet is impartial to both. They can develop their people but it's harder to get the development they need for themselves. It's easy to think that once someone 'gets to 'the top' they just want to stay there. I have found my clients to be:

- Modest of their own success yet needing to build on it for the future

- Wanting to develop themselves in new areas yet tied to the business they created

- Needing to take the next step yet wondering where it leads them

I help my clients by building on their existing skills and experience, by facilitating the generation of strategic ideas and plans and by helping them resolve the day to day issues that are part of a CEO's life.

Most importantly, I help you find the time to develop yourself by choosing to let go of the many tasks that will be performed better by other people in your organisation. I help you move into a role where you can transcend the career upon which your business is based and embrace your role as an inspirational leader, helping the people who work for you to find their own motivation and purpose. You will be able to focus on forming strategic relationships with your clients and other peers and take a starring role in developing those media and PR connections that are vital for the continuing growth of your business. By focussing at this higher level, you make it easier for the people in your company to perform to the best of their ability as you embrace your leadership role and guide the business from the front rather than using up your energy pushing it from behind.

"Great to see you again today, I find you and your ideas totally inspiring" Caron Lindley, MD Aptitude

If you're a business owner wanting to rediscover your path, you should also visit Ascent and book yourself on one of our special weekends for business leaders.

Finally, let me share with you what is most important in my life, so that you can better understand who I am:

"A child's world is fresh and new and beautiful, full of wonder and excitement. It is our misfortune that for most of us that clear-eyed vision, that true instinct for what is beautiful and awe-inspiring, is dimmed and even lost before we reach adulthood." Rachel Carson (writer, scientist, and ecologist)