NLP in Business

A practical handbook for using NLP, easily and professionally

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NLP in Business

NLP in Business

by

Peter Freeth

 

A practical handbook for using NLP, easily and professionally

Written for anyone wanting to learn how to apply NLP in a professional or business environment.

Ideal for leaders, managers, sales people, HR professionals, project managers, IT specialists, recruiters and anyone who wants to develop better professional relationships.

The book also makes an excellent general introduction to NLP for anyone interested in the subject.

Find out about the author

Chapter list

Find out about NLP training

Buy the book now

ISBN 0-954-57483-4

330 Pages

RRP £26.99

NLP in Business is available from all High Street and online bookshops. You can also order it here or from the main Communications In Action catalogue with free postage.

This is an excellent read for anyone who has an interest in developing themselves or helping others to aspire to greater performance. Peter has taken a much written about area and has applied his own uniqueness in producing a book that offers a simple yet highly effective stlye of presentation that will appeal to the NLP novice, the manager, the coach or anyone who wants to develop their own understanding and practice of NLP. Read this book with care because it could seriously change your perspective of life for the better!

Peter Harty MSC ( Coaching Psychology) BA (Hons) MCC FCIPD and NLP Coach

Excellent, brilliant, just what I was looking for. The book now looks like I've had it for years and has loads of sticky markers all over it. And you'll be pleased to know (I think) that even though a big chunk of things I already did, I've now become more aware and refined, honed and adapted using the suggestions and tips and I've been using/applying it all over the last two weeks with fantastic results. This week however I've had phenomenal reactions from the sales staff in the classroom sessions I've been running. So a very big THANK YOU.

Karen Stockton, Associated New Media

If you are wanting an NLP book to read – go elsewhere. Peter Freeth is about doing stuff that works. Put the tools and techniques he suggests into action and you will see amazing results in your business, professional and personal life.  I have no doubt that Peter is on course to be one of the most influential and effective leadership guides of the early 21st century.  If you’ve encountered Peter before, you’ll probably already have this book. If you haven’t – be prepared for a fundamental shift in your approach to business. He really is that good

David Nicoll, MD Certax Accounting

Written for anyone wanting to learn how to apply NLP in a professional or business environment, NLP in Business is a new book from Peter Freeth - author of the popular personal development books such as Six Questions and NLP - Skills for Learning.

NLP in Business is ideal for leaders, managers, sales people, HR professionals, project managers, IT specialists and anyone who wants to develop better professional relationships.

This book is written from the outset to both teach and demonstrate the application of NLP as a business tool. There are ready made exercises for you and many ideas and applications that you can use right away.

NLP in Business is written from many years experience both in training NLP at the Practitioner and Master Practitioner level, and also in applying NLP in business and in business applications training.

Peter Freeth has many years experience of applying NLP in engineering, customer service, sales, management, leadership and HR - in all industries and markets, internationally.

Whilst this book was originally written for business people, it also makes an ideal introduction to NLP for any reader and many people have bought it because it covers the fundamentals of NLP in way that is easy to read, understand and apply.


Buy NLP in Business now from our online catalogue or from any good bookshop

NLP in Business Chapter List for the current version of the book (Nov 2007)

NLP in Business

4

The format of this book

8

Part One

10

Things to look out for

11

First things first

12

Taking it all in

20

Plan your planning

26

Logical levels

28

Maps

38

Paying attention

46

Time for a story

50

Critical filters

61

Memories are made of this.

63

From black to white

75

Making an Impact

78

Motivation

82

Now it makes sense.

87

Whatever you do, don't

96

End of part one

99

Part Two

100

The components of NLP

101

State

102

Outcomes

115

Rapport

120

Language

127

Trance

150

Time

160

Modelling

168

The presuppositions of NLP

179

End of part two

186

Part Three

187

Leadership

188

Sales

215

Executive Coaching

285

Presenting Impact

326

Appendices

360

Interactive tools

361

More stories

362

NLP Training

367

Useful quotes

370

Websites for further reading

372

The Author

373

And here's the chapter list for the brand new version that's coming out early next year:

NLP in Business

5

The format of this book

9

Keep this in mind

11

Part One

13

Things to look out for

14

First things first

15

Taking it all in

24

Plan your planning

30

Logical levels

32

Maps

45

Paying attention

53

Time for a story

57

Critical filters

68

Questions

70

Memories are made of this…

72

From black to white

84

Making an Impact

87

Motivation

91

Now it makes sense…

96

Whatever you do, don’t

105

End of part one

108

Part Two

109

The components of NLP

110

State

111

Outcomes

124

Rapport

129

Language

136

Trance

159

Time

169

Metaprograms

184

Modelling

193

The presuppositions of NLP

204

End of part two

211

Part Three

212

Leadership

213

Building teams

248

Sales

259

Coaching

356

Presenting Impact

431

Appendices

469

Interactive tools

470

More stories

471

NLP Training

476

Useful quotes

478

Websites for further reading

480

The Author

481

Index

482

 

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