Change Magic

The evolutionary approach to change engineering and organisational problem solving

Change Magic is based on powerful, systemic change tools and principles that help you to adapt an organisation's people and culture to ensure long term success.

Change Magic is designed for change management or culture change situations where you find that the traditional approach to organisational change simply does not work. Change Magic delivers balanced, systemic change by planning for the future, not by dwelling on the change itself.

"Change Magic spells out concepts clearly and without pretence - a thought provoking, absorbing and inspiring read."

Liggy Webb – Executive Editor, Training Pages

"If my business library was reduced to only one book, this would be it."

David Nicoll, MD, JTD CerTax Accounting

Main catalogue
NLP in Business
Change Magic
NLP - Skills for Learning
Six Questions
The Unsticker

Change Magic
by
Peter Freeth

“Making change disappear into the past so that we can concentrate on creating the future. Now THAT’s magic! If you are a leader, work with leaders, or want to be a leader then this book must feature at the top of your reading – and doing – pile. This is all about the difference YOU can make. Right now. If my business library was reduced to only one book, this would be it.” David Nicoll, MD JTD CerTax Accounting

“A refreshingly different and effective approach to organisational change. A must read for anyone involved in consultancy, HR or change management” Michael Beale, International trainer and business coach

"Just thought I'd drop you a line to say I've had a look at your book - it's really good and encapsulates an awful lot, very well, in non NLP-er terms. Well done!" Gerry Merrison, Manager

"I've read Change Magic and think it's brilliant....Take care, keep writing more fab stuff and as Tony Robbins would say - Keep stepping in the puddles" Bridget Marchi, Coach

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"Peter gift wraps startling ideas with great entertainment, In the hands of another, less intelligent writer, this kind of book could become incoherent, but Peter has enough intellectual power to make this a 'MUST HAVE BOOK'...Change Magic has conviction, style, knowledge and humour."

Michael Flaherty, Practice Manager (RAMC) 29 Commando Regt (RA)

"A wealth of new insights and ideas, Change Magic represents a different approach so that you can take away your own unique interpretations and apply them into the real world of organisational change."

Peter Harty, MD, Innervision Performance Coaching

"A practical and engaging set of everyday problem solving tools which is guaranteed to generate solutions to problems, and leave users with smiles on their faces. Magic!"

Geoff Cook, MD, The Training Partnership

"Full of ideas that challenge your established routines and conventional thinking. A 'must read' that should be given to all employees and managers."

Jean-Baptiste Gruet, Global VP Sales, Workplace Options

"In the world of books on “people skills and communication” I think your observations and insight are every inch as successful and accurate as those of Peter Kay in the world of comedy. Quite simply, Superb."

Steve Hopkirk - ESH Associates

Change Magic is more than a book - it's a methodology, a mindset for creating effective organisations that adapt and evolve to exploit a changing environment.

Change Magic is the antidote to the corporate change management culture that seems to be the only solution on offer. Why keep changing your organisation? Have you any idea how much money a change management program costs? And have you any idea how few people really make any lasting changes as a result?

Don't change - adapt, evolve and succeed.

"Not just another book about how to think outside the box. No check list or recipes to follow but definitely full of ideas that challenge your established routines and conventional thinking. No matter how successful you have been in the business world, a must read for all. Very inspiring book... should be given to all employees and managers at every level of the organization when they come on board."

Jean-Baptiste Gruet, VP Global Sales, Workplace Options

Change Magic is based on some simple yet pervasive guiding principles including Darwin's theory of evolution by natural selection and the application of NLP (Neuro-Linguistic Programming) to an organisational model. In the past, some people have used NLP with the people in an organisation; Change Magic is very different - it applies NLP's systemic change toolkit to the fabric of the organisation itself.

Systemic change toolkits such as NLP have been refined over many decades in personal change applications such as coaching and therapy. Always, the objective is to integrate the 'problem' into a balanced system rather than trying to fix one part of the person's behaviour.

Organisational change consultants frequently look for problems, fix those problems and then fail to address the side effects of change. In fact, when you change one part of an organisation you change the whole organisation, so change can only be introduced systemically if you want the change to take place easily and permanently.

What happens when balanced systems change systemically? They adapt - they evolve. Organisations that survive for hundreds of years do not change, they adapt. Adaptation is a specific process that enables an organism or organisation to constantly take advantage of its environment.

So, Change Magic is both a toolkit and a story about organisations that survive by adapting. By reading it, you will absorb the attitude necessary to encourage systemic adaptation. By becoming a Change magician, you will focus on what the organisation needs to become, not on the change itself.

Change is just a transition. It is not an excuse for an elaborate project with slogans, mugs and people seconded from their jobs. Change is simply difference - it is not an end in itself. Perhaps the most important aspect of Change Magic is to focus on the future, not on the past or on the change process. By setting a clear direction for the future, change will happen in ways you could not have planned for. Therefore, clear communication of what the organisation is to become, and what people have to do differently, will generate new behaviour that in turn leads to new beliefs, new attitudes, new culture and an organisation that adapts to change in the world around it.

Don't read another change management book. Prescriptive change models are just generalisations of what worked for someone else, in a different organisation in the past. Change Magic helps you to develop your own change management skills, not to read about someone else's.

Change Magic is not a theory. It is the result of the author's practical experience in organisations undergoing rapid and constant change, both as an observer and as a participant. Change Magic is real life - not what the books tell you.

Buy Change Magic now from our online catalogue or from any good bookshop

Change Magic chapter list